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Why marketing is so important for startups

Without advertising, your company may offer ground-breaking, industry-changing goods and services that meet your clients demands, but you will never be able to reach your target market. As a consequence, your overall earnings may fall short of your expectations, making it more difficult to grow your firm.

1. It promotes your brand

Marketing allows you to keep your items and services in the minds of your customers. Marketing aids in the development of your brand and makes you the first choice when a certain product is required. Take, for example, Apple. If someone needs a new smartphone, an Apple device is likely to be one of, if not the first, options they examine. Apple stated in 2020 that the total number of active Apple devices has topped 1 billion.

2. It improves your brand image

A companys brand, services, and reputation are continuously on the line in todays digital environment, and accessible to everyone, at any time. When individuals hear a brand name, they frequently establish a lightning-fast link with the organizations recent activities. The internet is the driving force behind this high-speed link between business and reputation, and although it has offered businesses new methods to interact, it has also opened up new channels for criticism and bad comments. Its important to look at the intricate relationships that exist between individuals, companies and messaging. Today, reputation management is a vital talent for high-level executives, as a companys ability to gain consumers and keep them for the long haul has become inextricably linked to the image it projects. But, before you read about how to improve your internet businesss image, keep in mind whats at risk.

3. It aids in the acquisition and retention of clients

Repeat consumers account for a large amount of a companys income, and the more they buy, the more likely they are to buy again. According to one survey, customers are just 25% inclined to buy from your firm again following their first transaction. They were 45 per cent more likely to make a third purchase after two transactions, and 54 per cent more likely to make a fourth after three purchases. Even the "Big Fish" corporations have significant shopping cart abandonment rates. In 2016, for example, software firm Adobe recorded a 75.5 per cent shopping cart abandonment rate. Your prospects of selling your goods, service, or brand to your clients have greatly enhanced after youve discovered a route into their awareness. These sales would not have been achievable without marketing.

4. Make a social media post

According to statistics, more than 2.4 billion people use social media, thus its critical to include it in your startups marketing approach. As your companys social media presence increases, more people will notice and identify it. In addition, most social media platforms, such as Facebook and Twitter, allow company owners to pay for traffic and visibility. You may, for example, create advertisements that display in users news feeds or in the right column of the Facebook website using Facebook Ads.
To be successful with social media marketing, you need more than simply a profile. You need to produce interesting, relevant information that encourages people to follow your account. You should also encourage your fans to stick around by replying to their queries and comments once youve gained a following.

5. Time and money are saved.

Small enterprises and startups are frequently operating on a shoestring budget. Customer communication and marketing initiatives must always be cost-conscious. When this is the case, a quality frequently suffers as a result. Fortunately, automated marketing eliminates time-consuming duties like consumer data management, social media, analytics, and email marketing. As a result, youll have more time to devote to innovation and long-term goals while also saving money on staff. At about $50 per month, a pro plan for a company includes email marketing, landing pages, tags, and workflow analysis: According to a poll conducted by Ascend2, 63 per cent of businesses anticipate experiencing the benefits of automated marketing within the first six months of implementation.